Why Did the Communist Gain Power in 1949 in China

Why did the Communists gain power in 1949? In 1949, after a long lasting contest for leadership, the Communists were able to gain power. In 1900, China was ruled by the Manchu dynasty, however less than in half a century a completely new government came into power. The Qing government had already been weak due to European countries because they gained great influence in China’s affair by using forces. They became so unpopular that people plotted to overthrow them. Despite the fact that the revolution of 1911 failed to overthrow them, it made the government collapse. People needed changes. But none of the leadership or the Party government could achieve what they promised in order to make the lives of people better in China. The Communist†¦show more content†¦And even the Japanese operation against the Communists had opposite effect, because Three All Campaign’s aimed at turning people against the Communists by burning down their villages and crops, murdering the peasants made the peasants hate the Japan ese even more and help the Communists attack them. The Japan-China war was a great success of the Communists because, by 1945, they controlled eighteen ‘liberation areas’ in the countryside. Invariably it was the Reds to whom the Japanese submitted. However, after the Japanese retreat, the Communists and the Guomindang raced for control the areas that Japan had occupied. The USA became involved, because the US did not want the Communists to win control of China. They supported Guomindang troops to seize most other coastal cities and ports. The USA did not want to renew the civil war, therefore send General George C. Marshall to bring the two sides together in December 1945. He managed to sing a truce between them but it broke down in early 1946. The Civil War started. Guomindang seemed stronger because their military power was helped by America. Chiang Kai-shek was recognised as the true leader of China. Communists were not in good position, because they did not have air force and navy, they had few railways and they only had an army of 1 million men. It seemed really weak; they did not even have the help of aShow MoreRelatedThe Communist Partys Successful Gain of China Essay805 Words   |  4 PagesThe Communist Partys Success ful Gain of China In the early 20th century China was facing historical difficulties leading to a big change. The poor peasants in China did not own their own land and had to pay heavy rents and taxes to the landlords. Desperately poor and illiterate, they were vulnerable to disease, draught, food and famine. This is a very important reason why the Communist came into power. The Nationalists controlled South China in the year of 1928Read MoreThe United States Involvement In The War In Vietnam Essay examples1731 Words   |  7 PagesThe United States Involvement In The War In Vietnam There were many reasons why the US became increasingly involved in the Vietnam War, and when all linked together they explain why. In this essay I will explain all aspects of why the US got involved and then I will summarise all the points at the end. Since the 1880’s, France had controlled an area of eastern Asia called Indo-China, which consisted of Cambodia, Thailand, and Vietnam. In 1940, France was at war withRead MoreWw2 Research Paper1197 Words   |  5 PagesDuring World War Two China was considered the USA’s greatest ally in Asia. In 1949 when China was taken over by the the communist, many people were shocked. The subsequent search for an explanation of what took place in China shook-up the US government creating poisonous blame and accusations that would set back America diplomacy and foreign policy for many years. During World War Two The United States and China had a strong allyship. During the war the United states helped china with basic trainingRead MoreThe Cold War And The American War1446 Words   |  6 PagesSoviet Union, America, and China would not have gotten involved in a civil war that would have remained in the country. Because of the cold war it defined how the Vietnam War would be fought. Interesting fact, â€Å"the conflict in Vietnam stemmed from the interaction of two major phenomena of the post WWII era, DECOLONIZATION—the dissolution of colonial empires—and the cold war† (18). NATIONALISM during this era was on a rise in many colonial empires, further more the European powers were weak from WWII. TheRead MoreCommunism in China1581 Words   |  7 PagesCommunism in China as we know has played a major role in the countries political system over the past century. Chen Duxiu and Li Dazhao were the co-founders of the communist party in 1921. At the time C hina was in a world or turmoil ever since the end of the Qing Dynasty in 1911. For 10 years China was lost in a world with new ideas coming from all over the world. At the time, Duxiu and Dazhao saw an opportunity to bring change throughout a weakened China and they exploited it. The communist influenceRead MoreThe War Of World War II1638 Words   |  7 Pagesimpact on many things including the global economy, the growth of communism in China and the cold war between United States and USSR which was why World War II was bad. The negative impact was present across the world. Some believe that World War II was a simple continuation of the First World War that had ended in 1918. Some others believe that World War II started in 1931 when Japan seized Manchuria from China. (China after WWII). Others believe that Italy’s invasion and defeat of Abyssinia (Ethiopia)Read MoreChina Has Been A Communist Country1534 Words   |  7 PagesChina has been a communist country. Despite persistent debate over an extended period of time, the question whether which Chinese government is the most responsive to its people has never been permanently settled. However, I dare to claim that Qing Dynasty was the most open and receptive to its people among several Chinese governments. Some people might contend that Republic of China, Warlords, and Chinese Communist Party were the most responsive to its people. However, a close examination throughoutRead More1967 Cultural Revolution of China1617 Words   |  7 Pagesï » ¿Question: Why did Mao launch the Cultural Revolution? For instance, do you think the occurrence of the CR had any connections with the CCP s organizing principle and guiding ideologies, such as democratic dictatorship and the democratic-centralism, or was caused more by other reasons? Also, although many things people did during the Cultural Revolution look so absurd, irrational, and even cruel today, millions of Chinese, especially the Chinese youth seemed to be obsessed with the movement duringRead MoreThe Chinese Communist Party2855 Words   |  12 PagesSetting the Scene: China had experienced a turbulent century prior to the Communist Party taking power. It has a long Confucius heritage but was plagued by foreign imperialism, weak governments, Japanese invasion and civil war until 1949. Mao and the Communist Party sought to transform China into a Communist society following the ideology of Marxist-Leninism. They established measures to transform China into a totalitarian state. This required the Communist Party to have complete power and control overRead MoreOrientalism in M. Butterfly1278 Words   |  6 Pagesby†¦the Perfect Woman† (Hwang). Hwang’s play is primarily concentrated on Gallimard’s past in the 1960’s. At this time, John F. Kennedy was president of the United States, and China is a communist country; the United States from 1949-1969 tries â€Å"†¦to disrupt, destabilize, and weaken China’s communist government† (Nathan). China and the United States were deeply involved in the Vietnam War, on opposing sides; Beijing was a benefactor of military aid for Hanoi. According to Chen Jian’s Academic Journal

Analysis Of To The Lighthouse By Virginia Woolf - 1037 Words

To the Lighthouse By Virginia Woolf Virginia Woolf, the author of To the Lighthouse is well known for her amazing creativity and past experiences which she is able to mix all together to make a wonderful and engaging piece of writing. Many of her books are inspired by her childhood and the diverse life she has experienced being bipolar. Virginias inspiration specifically for the book To the Lighthouse, written in 1927, came from the view she had from outside the window of a small Talland house of a lighthouse and The Cornish Sea, once owned by the Woolf’s but now an apartment, she and her family would stay at each summer to run and take care of until her mother passed, which takes a huge toll in To the Lighthouse. To the†¦show more content†¦Mr. Ramsay on the other hand is a selfish hard hearted man. Yet somewhere finds room for the great love he has for each of his children. He is worried for what comes in the future and the worth he feels that he lacks in his work, he hardly has any time for anyone but himself. One of my absolute favorite characters is Lily Briscoe. She is a wonderful artist yet lacks self confidence because of the harsh insults given by some of the men that are also staying with the Ramsays on the isle of skye. Such as Charles Tansley, similar to Mr. Ramsay, which makes sense considering he is one of his students, does not believe that women can paint. Everything takes place at a small house down close to the lighthouse filled with friends of the Ramsays. Throughout the book, the characters face many trials having to do with time, love, and life. Virginia brings you on a ride through each characters mind and demonstrates the importance of sympathy, attention, kindness, and confidence and how certain characters deal with certain circumstances. But most of all, she exhibits the difference and interactions between man and women. Virginia begins the book with so much chaos and hatred and slowly throughout the book she brings it all at peace in some magical touching way. I will be one hundred percent honest and say that this book was moreShow MoreRelatedAnalysis Of To The Lighthouse By Virginia Woolf1805 Words   |  8 Pages Though set in early 1910s Britain, the passage from Virginia Woolf’s To the Lighthouse in which Lily Briscoe first doubts her painting skills and her lifestyle is reminiscent of the doubts that many young adults face in modern America. Woolf’s writing style exemplifies this struggle within Lily with its repetition of declarative sentence beginnings and specific usage of language to note the way Lily would likely have been seen in early 20th century Western society. Regardless of this early 20thRead MoreAnalysis Of Virginia Woolf s Gone At The Lighthouse Never Go Return 1706 Words   |  7 PagesElizabeth Conner 9 November 2017 ENGL-4010-001 Professor Westover Virginia Woolf: Gone to the Lighthouse, Never to Return Many authors inject a little bit of their personalities and lives into their writing, making it more relatable to their readers and more marketable to publishers. However, depending on the work, it can sometimes be difficult to determine what is inspired by real life and what is merely fiction. Therefore how important an author’s biography is to a story can also be hard to understandRead More To the Lighthouse by Virginia Woolf Essay2176 Words   |  9 PagesTo the Lighthouse by Virginia Woolf When speaking of modernism in the work Virginia Woolf, scholars too readily use her innovations in style and technique as the starting point for critical analysis, focusing largely on the ways in which her prose represents a departure from the conventional novel in both style and content. To simply discuss the extent of her unique style, however, is to overlook the role of tradition in her creation of a new literary identity. In To the Lighthouse, WoolfsRead More Feminism and Insanity in Virginia Woolfs Work Essay examples1105 Words   |  5 PagesFeminism and Insanity in Virginia Woolfs Work The critical discussion revolving around the presence of mystical elements in Virginia Woolfs work is sparse. Yet it seems to revolve rather neatly around two poles. The first being a preoccupation with the notion of madness and insanity in Woolfs work and the second focuses on the political ramifications of mystical encounters. More specifically, Woolfs mysticism reflects on her feminist ideals and notions. Even though she ultimatelyRead MorePsychiatric Evaluation and Diagnosis of Virginia Woolf757 Words   |  4 PagesI have chosen to write about Virginia Woolf, a British novelist who wrote A Room of One’s Own, To the Lighthouse and Orlando, to name a few of her pieces of work. Virginia Woolf was my first introduction to feminist type books. I chose Woolf because she is a fantastic writer and one of my favorites as well. Her unique style of writing, which came to be known as stream-of-consciousness, was influenced by the symptoms she experienced through her bipolar disorder. Many people have heard the word bipolarRead MoreThe Growth of Lily and Her Painting in To The Lighthouse Essay2129 Words   |  9 PagesLily Briscoe is working on a painting throughout the book To The Lighthouse. She does not want anyone to see her painting and considers throwing it to the grass when someone walks by (Woolf 17-18). Other characters in the book seem to have different opinions about her p ainting. Mrs. Ramsay, William Bankes, and Charles Tansley all have differing views about Lily’s painting. While showing her painting to William Bankes, Lily realizes that she doesn’t like it. During Mrs. Ramsay’s dinner partyRead MoreCharlotte Perkins Gilman, Simone De Beauvoir, and Virginia Woolf: Champions of Equality for Women1507 Words   |  7 Pagesphilosophers take into account the freedom and equality that women should have by nature. In the women’s case, equality is a necessary condition of freedom. In the works by women philosophers Charlotte Perkins Gilman, Simone De Beauvoir, and Virginia Woolf, an analysis on their works shows that these authors believe equality is absolutely a necessary condition of freedom for women. Due to the presence of and dependence on men, women are deprived from using their freedom to expand their knowledge, reasonRead More A Room of Ones Own by Virginia Woolf Essay2187 Words   |  9 PagesVirginia Woolf, a fou nder of Modernism, is one of the most important woman writers. Her essays and novels provide an insight into her life experiences and those of women of the 20th century. Her most famous works include Mrs. Dalloway (1925), To the Lighthouse (1927), Orlando: A Biography (1928), The Waves (1931), and A Room of Ones Own (1929) (Roseman 11). A Room of Ones Own is an based on Woolfs lectures at a womens college at Cambridge University in 1928. Woolf bases her thoughts onRead More A Room of One’s Own and Modern Fiction Essay2678 Words   |  11 PagesOne of the first things to notice about A Room of One’s Own is that it is not a typical lecture. It rambles and flows back and forth, in and out. It is more narrative than logic. It breaks many of the conventions of a formal address. Why does Virginia Woolf choose to do this? Why choose this style, this method? One reason is to turn predominantly masculine, or traditional, thinking on its head in order to undermine its authority. There is another reason for her approach, however—one that rises fromRead MoreEssay about Woolfs Vision in A Room of Ones Own2764 Words   |  12 PagesA Room of Ones Own      Ã‚  Ã‚  Ã‚  Many years have lapsed sinee Virginia Woolf spoke at Newnham and Girton colleges on the subject of women and fiction.   Her remarkable words are preserved for future generations of women in A Room of Ones Own.   This essay is the first manifesto of the modern feminist movement (Samuelson), and has been called a notable preamble to a kind of feminine Declaration of Independence (Muller 34).   Woolf writes that her modest goal for this ground-breaking essay is to

The dress code Essay Example For Students

The dress code Essay Dress Code Christopher Walker walks into a skyscraper, confident and well groomed wearing a tie, suit, and dress shoes. His confidence moves him forward, as he enters an elevator going up to the 23rd floor. He approaches his first job interview since leaving Magnolia Heights Academy for Boys in Boloxi, MS: Walker Walker Law. This well-groomed man graduated from Magnolia Heights, which had a dress code and hair restrictions. This dress code and hair restrictions evolved young men into mature adults over a 4 year period at Magnolia Heights. A dress code would eliminate many problems including violence that occurs everyday in school. For example, if a simple shirt and tie with dress pants were worn by boys, and some type of skirt or dress for girls, baggy clothing would be eliminated which could hide weapons such as guns or knives. Fights also break out in schools because of the way students dress. Negative comments are often made at school by students about their classmates clothing which provokes fighting. Obviously, some type of dress code would stop this. Studies show that a dress code reduces violence and makes students behave better because it makes everyone equal, bringing all of the students to the same level: A dress code brings us together, like an athletic team. Were unified, we stand for the same things, said Bob Sanders, 57, a teacher at Antioch Christian Academy in Oklahoma City (David 2). Principal of Minneapolis West Central Academy believes that uniforms help the school meet five goals: foster greater school pride, enhance self-esteem, improve school attendance, reduce suspensions and improve school climate (Washington 1). The number of suspensions in Long Beach, California, which now requires uniforms for students, dropped 32 percent. Every category of infraction from assaults to drug use to sex offenses- has fallen. Teachers and administrators in the Long Beach also believe most students perform better academically because of the uniforms, making school more of an academic atmosphere (Pertman 2). Officials in Long Beach believe that uniforms reduce escalating violence and gang activity in schools, because students no longer get hassled by gang members because of clothes with rival colors or insignias. They also help create a work-like atmosphere because students spend less time discussing wardrobes (Pertman 1). The same applies to Chicago public schools. Farragut High School in Chicago went from fifteen large gang fights a week to an occasional fist fight when they adopted a school dress code: It seems like we have more togetherness because there are no gang colors, Farragut disciplinarian, Walter Brown said (Rossi 1). A dress code would allow students to make friends on their personal qualities, rather than appearance. Too often students classify other students by the way they dress. Many students avoid some of their classmates because of the way they dress, rather than trying to be friends with them. Dave Bouronich, 13, a student at a school in the Long Beach District said, If you dress the way you want, people compete and say you look like a nerd and stuff (Pertman 1). Students would make friends with people that have common interests with themselves, rather than people that dress like themselves. President Bill Clinton is also for the dress code. Commenting on the public schools adopting school uniforms during his 1996 campaign he said, The dress code is one thing that has served to lower crime, violence, and increase attendance and increase learning at a lot of schools. And I think a dress code is itself an important statement, because we want our young children, whether theyre poor or rich or middle class, when theyre in school to define themselves primarily in terms of whats going on on the inside, not what theyre wearing on the outside. And I think its a very, very good thing (U. .u05fc7363e43cff147960b0ca5656fa69 , .u05fc7363e43cff147960b0ca5656fa69 .postImageUrl , .u05fc7363e43cff147960b0ca5656fa69 .centered-text-area { min-height: 80px; position: relative; } .u05fc7363e43cff147960b0ca5656fa69 , .u05fc7363e43cff147960b0ca5656fa69:hover , .u05fc7363e43cff147960b0ca5656fa69:visited , .u05fc7363e43cff147960b0ca5656fa69:active { border:0!important; } .u05fc7363e43cff147960b0ca5656fa69 .clearfix:after { content: ""; display: table; clear: both; } .u05fc7363e43cff147960b0ca5656fa69 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u05fc7363e43cff147960b0ca5656fa69:active , .u05fc7363e43cff147960b0ca5656fa69:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u05fc7363e43cff147960b0ca5656fa69 .centered-text-area { width: 100%; position: relative ; } .u05fc7363e43cff147960b0ca5656fa69 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u05fc7363e43cff147960b0ca5656fa69 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u05fc7363e43cff147960b0ca5656fa69 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u05fc7363e43cff147960b0ca5656fa69:hover .ctaButton { background-color: #34495E!important; } .u05fc7363e43cff147960b0ca5656fa69 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u05fc7363e43cff147960b0ca5656fa69 .u05fc7363e43cff147960b0ca5656fa69-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u05fc7363e43cff147960b0ca5656fa69:after { content: ""; display: block; clear: both; } READ: A wise friend EssayS. Newswire 1). Although many students say they are against a dress code in public schooling because it eliminates self-expression, most of them wouldnt mind it after they experienced it for a couple of weeks. For example, many students at the few public schools which have a dress code are actually for it. Second grader at Prairie View Elementary in North Central Florida Tre Danzy initially worried about the uniforms which he would be required to wear. After a few weeks of wearing the uniforms Tre said, Its OK now. You dont have to waste time finding .

Business Strategy IKEA Company

Question: Discuss about theBusiness Strategyfor IKEA Company. Answer: Introduction Cost leadership is one of the prime options that help companies to gain competitive advantage in the market. IKEA is a company that has been successful in the cost leadership approach where comparatively low priced stylish products are offered to the customers. IKEA ensures that the cost leadership approach is maintained through mass production and supply of the products in flat boxes all around the world. The other point that is to be ensured is the flat boxes contain the materials, which are to be assembled by the customers themselves (Grant 2016). The strategies that are adopted by the company include the complexity in the interdependence of production. This makes other competitive companies hard to imitate IKEA. Instead, on keeping faith on third party manufacturers of suppliers the company ensures that they have the optimum level of engineers. Hence, positioning is cost effective. The employees are self sufficient to help the company strategies cost leadership (Gertner 2013). In case of location, that company has been successful in selling to most of the countries of the world to young white-collar professionals. In most of the countries of Europe and in US the company has their stores in the suburbs. This is keeping in mind the easy accessibility of the customers. This saves money for the company (Twarowska and K?kol 2013). This is the picture even in countries like those that China as the suburbs of this country is easily communicated through metro and rails. The high fixed costs of the company are maintained by different strategies. Apart from the above-mentioned points, IKEA ensures that the cost of sales executive is lessened. In most of the well-known furniture companies the stores have lavish dcor with different settings like bedroom, dining room and so on. However, in case of IKEA stores the dcor is maintained with minimal price with all types of Scandinavian inspired furniture at a place. This reduces the cost of maintaining employees (Gummesson, Kuusela and Nrvnen 2014). The concept of mass production is the idea that has been helpful in dealing with all the economies. Even in countries where the per capita income low the low cost manufacturing process has been successful in dealing with the customer satisfaction. The company deals with the competitors through their exclusive manufacturing strategies, low cost local manufacturing and easy delivery of the parts. However, the quality of the products is maintained through daily and time-to-time investigation of the production process (Grant and Jordan 2015). The management of the differentiation strategy of the company is one of the effective measures. In case of the premium range of products the company delivers in the same way as in the case of medium ranged products. The cost position of the company is maintained through this and gain profitability. However, the present strategy of the company is to create differentiation with the local brands instead the international brands. Large-scale procurement is the options that the company undertook in order to beat the competition of the local companies (Larsson 2015). Even if the local companies try to imitate the products in lower price, they would fail because of the procurement strategy of the company. IKEA delivers some other differentiated strategies that include playrooms for the children, extended hours of service and wheelchairs for elders. In addition to these, the stores in Sweden sell Swedish specialties like biscuits, cakes and bread. This ensures that customers who are young and do not have time to shop separately can buy the products on the go. IKEA believes in the thought that customers are their attachment to the company has given the company to products on mass scale. This is the strength of differentiated products and range of the organisation. The stores of the company ensure that children can play if they are not interested to accompany their parents in furniture shopping (Mendibil et al. 2013). The low space of the stores makes the experience company and less feasible for other companies to take the ideas for showrooms. The strategies that have been projected above are the reasons that IKEA has differentiated itself from the global and local brands. The company is always close to the suppliers. The production process and the surveillance of the company are very strong. They care of small issues that might be faced by customers. The most important thing about the company is the idea to reach young customers internationally within a stipulated budget. Space management is another key idea that is incorporated by the designers. IKEA family is the loyalty card that has been started by the company, which offers discounts to valuable customers. Hence, apart from low priced products customers receive further discounts (Molino 2013). The differentiated strategy of the company is we do our part which assures that commitment to the clients. The products are multifunctional and usually serve the purpose of household globally. Hence, the demands of the customers are met globally. In order to curb costs IKEA is going to use more of railways around the world. This would make the products and the delivery cheaper. The uniqueness of the brand is the management the emergence of the emotional and the rational level of the thinking of the employees (Giunta 2016). The expansion of the company on the international front has been based on the strategic global outsourcing. However, the country has faced many adversities in its origin and the maintenance of the global presence approach. In such case, the company chose to have a Swedish company to supply the as low cost source. This has been one of the pivotal steps that have been taken by the company towards expansion. Similarly the supply base of the company has been expanded in Asia with the help of Vietnam (Jin-Yuan, Miao and Xiao-Ming 2016). The inexpensive material and low labour cost are the primary reasons for IKEA to choose the country. The expansion of the company has been successful because of the following reasons: Streamline decision-making Maintaining the schedules of delivery Filling up the capacity with the suppliers Understanding the single global want of the customers The growth prospect of the country has been targeted in Asia. This is ensured with the help of intervention in the market of China. The dominating idea for entering the country is that China is the second largest economy in the world. The retail growth of the country has been fostered with the favourable policies. This acted as one of the key benefit for the company. IKEA has made used of the low cost Chinese labour and the local location for the low price manufacturing. In China, the cost of wood is lower by 20% in most of the countries around the world (Prange 2016). Hence, the difference of the entry in most of the European countries and China varied in terms of chap labour, low cost material and low cost production process. In case of comparing, the entry of the company in India, and China it might be said that IKEA was more indulged in the advanced technological use of the country. However, soon with the use of Indian technology the company understood that production is possible. In case of China, the number of stores includes 11 that is soon to be multiplied by 3. However, in case of India as it is the entry-level stage of the company the number of stores is expected to be 25. In case of China it has been found that the concept of do it yourself that is assembling the furniture is missing. On the contrary, in case of India customers prefer local furniture stores to take the measurement and deliver product accordingly at the place (Gollnhofer and Turkina 2015). IKEA being present in the Chinese market has gained the competitive advantage and the buying proceeds have increased on Saturdays. Whereas, in India the market survey states the fact that Indians like to use products that are delivered to the pl ace assembled with no extra charge. In case of China even after having low cost production, process IKEA faced challenges with the local companies. In India, it might be time consuming as well. Conclusion The result obtained by IKEA is 50 years of hard work and understanding of customer needs. In most of the cases, it is found that company gain competitive advantage through differentiation strategy. In case of IKEA the furniture are exclusive with the everyday needs of the customers. The space saving technology that is given by the company is not only attractive but pocket friendly as well. The sustainable strategy of the company was to initiate the business at micro level and then spreading all over the world with the low cost manufacturing process. The sustainability of the company has been handled with the help of 21 foresters to ensure that the fact that the sustainable standards of the organization is maintained. This accounts for nearly 30% of the wood that is used by IKEA. The strategy of the company is to have renewable production by 2020 in the operations sector. ReferenceList Gertner, M.I., 2013. The value chain and value creation.Advances in Management,6(10), p.1. Giunta, V., 2016. IKEA in China: A Glocal Marketing Strategy. InMarket Entry in China(pp. 73-93). Springer International Publishing. Gollnhofer, J.F. and Turkina, E., 2015. Cultural distance and entry modes: implications for global expansion strategy.Cross Cultural Management,22(1), pp.21-41. Grant, R.M. and Jordan, J.J., 2015.Foundations of strategy. John Wiley Sons. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Gummesson, E., Kuusela, H. and Nrvnen, E., 2014. Reinventing marketing strategy by recasting supplier/customer roles.Journal of Service Management,25(2), pp.228-240. Jin-Yuan, Y.U.A.N., Miao, W.A.N.G. and Xiao-Ming, Y.U.A.N., 2016. Analysis for Cost Leadership Strategy and Core Competitiveness Points of IKEA CO.DEStech Transactions on Economics and Management, (iceme-ebm). Larsson, R.G., 2015. Ikea's Almost Fabless Global Supply ChainA Rightsourcing Strategy for Profit, Planet, and People.Lean Management of Global Supply Chain,12, p.65. Mendibil, K., Rudberg, M., Baines, T. and Errasti, A., 2013. Operations Strategy and Deployment. InGlobal Production Networks: Operations Design and Management, Second Edition(pp. 61-92). CRC Press. Molino, A., 2013. " New Targets" for" More Sustainable" Companies: A Corpus-driven Study of the Adidas, Ikea and Vodafone Sustainability Reports.Textus,26(1), pp.103-114. Prange, C. ed., 2016.Market Entry in China: Case Studies on Strategy, Marketing, and Branding. Springer. Twarowska, K. and K?kol, M., 2013. International Business Strategy-reasons and forms of expansion into foreign markets. InManagement, knowledge and learning International conference(pp. p1005-1011).